Social Media Featured Work

View this profile on Instagram

UFL Outfits (@ufloutfits) • Instagram photos and videos

Passion Project: UFL Outfits

UFL Outfits is a photography-based Instagram account I launched during my freshman year at the University of Florida. Inspired by a passion for fashion and self-expression, I set out to capture how my peers used clothing to convey their unique identities and styles.

From the ground up, I managed every aspect of the project, from photography and editing to marketing, growing the account to over 1,000 followers within five months. This initiative even caught the attention of local media in Gainesville, marking it as one of my proudest creative achievements.

However, over the past two years, my limited availability has led to inactivity, resulting in a gradual decline in followers. Despite this, the project continues to hold a special place in my heart.

Instagram Branding Initiatives

Photography / Editing Examples

Social Media Graphic Mock-Ups

Her Campus UFL Social Media Strategy

Her Campus UFL is ranked an elite level chapter which falls in the top 5% of 400 global chapters due to our strong and consistent social media presence.

At Her Campus UFL, I lead the development and execution of a comprehensive content strategy that drives daily in-feed graphics, reels, and stories across platforms. I collaborate with a team of 25 social media content creators, integrating their input to ensure cohesive and engaging campaigns. I also manage and optimize our content budget using Google Sheets to align creative output with performance goals.

Here's a look into what my direction entails.

Social Media Chair Members are assigned into a Pink & Purple team.

They then switch off weekly on creating article promotional content or interactive content.

Every Wednesday, they must report on the budget indicating the two articles of the week they are going to be making promotional content for if on the Promo Team,

If on the Interactive Content Team they must indicate a pitch for an In - Feed Post, Reel, and Story.

Gator Chicks Instagram Analytics

In the "Gator Chicks Mic'd Up" comedy series, I lead engaging Q&A segments at tailgates, where fans take the spotlight in a series of lively, on-the-spot questions. The series showcases my approach to creating an entertaining, interactive game-day experience.

Example #1

Here’s an interactive reel I created using CapCut, crafted with a relatable message for college students. This video performed exceptionally well, resonating with the audience on both creativity and relevance.

Example #2

Example #3

As seen above, here’s another engaging example of "Gator Chicks Mic'd Up," where I bring lively, on-the-spot Q&A segments to the tailgate scene.

Gator Chicks Overall 90 days Instagram Growth

Tik Toks Analytics

  • 6991178

  • 43253 Hours : 59 Minutes : 38 Seconds

  • 3311

  • 36.58%

Kendall Jenner Video 1

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Stardust Cafe Video Collage

  • 404085

  • 703 Hours : 28 Minutes : 12 Seconds

  • 152

  • 19.08%

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Kendall Jenner Video 2

  • 363199

  • 803 Hours : 33 Minutes : 49 Seconds

  • 103

  • 21.93%